Skyward Equity Partners
A multi-page website for a Canadian private equity firm focused on power generation services.
About the firm
Skyward Equity Partners is a Canadian private equity fund. It acquires and integrates the maintenance and repair businesses behind power generation, anchored in turbine services, along with the industrial businesses that support them.
The site speaks to two audiences. Investors want to understand the strategy and how the firm operates. Business owners thinking about selling want to know who they would be dealing with and what Skyward offers them. Each group gets its own section.
What we built
A very different audience from our trade clients, built on the same idea: say clearly who you are and make the next step obvious.
Home page
The firm's thesis, why the sector matters now, the portfolio companies and the team, with one main call to action: Let's start a conversation.
Strategy
The investment thesis in more depth, including why the sector is defensible and how the firm plans to grow.
Portfolio
The companies Skyward has acquired, plus the criteria it uses when looking at new acquisitions.
Investors and Business Owners
Separate pages for each audience. Investors see the firm's approach and governance. Owners see what Skyward offers them and read from people who have worked with the firm.
Team and News
Partners and advisors with photos and bios, and a news section where each acquisition announcement has its own page.
Contact and Investor Access
A general contact form and a separate request form for investors who want more information.
Design
Dark navy and gold, serif headlines and industrial photography of turbines and generators. It looks nothing like our trade sites, and that's on purpose. The design follows the audience: investors and business owners in a serious, capital-heavy industry.
As with every site we build, it was designed for phones first, and the header carries the main call to action, Let's start a conversation.
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