Websites for boutiques and local shops
A showcase site that gets people through your door: what you carry, when you're open and where to find you.
Or call 905-616-0339
What a shop website should do
For most local shops, the website's job is to get people through the door. Someone searches for a gift, a brand or a type of store nearby. They want to know if you carry it, if you're open today, and how to get there.
What you carry.
Your categories and the brands you stock, with photos of the shop and a few featured pieces. You don't need to list every item for this to work.
Hours and location.
Regular and holiday hours, a map, parking and transit details, and step-free access if you have it.
Your story.
Who owns the shop, how it started, what you look for when you buy. Local shoppers like knowing who they're buying from.
What's new.
New arrivals, sales and in-store events, updated when you send them to us.
Links to your socials.
Instagram and Facebook are where your regulars follow you. The site links to them and gives new customers the basics that are hard to find there.
About online stores. Our standard sites are showcase sites, not online stores. If you want to sell online with a cart and checkout, tell us what you need and we'll quote it separately. For some shops a dedicated store platform like Shopify is the better fit, and we'll tell you if we think that's the case.
We build sites for boutiques, gift shops, bookstores, bike shops, home decor stores and other independent shops across Canada.
What's included
A showcase site for your shop, kept up to date for you.
- Shop photos, categories and featured products
- Hours, holiday hours and a map
- An About section with your story
- New arrivals, sales and events
- Links to your socials and any existing online store
- Your own domain, hosting and an SSL certificate
- Local SEO basics: page titles, descriptions and business details set up properly
- Analytics, so you can see how many people visit
- Minor text and photo changes included
- Support by text or email
Pricing
Starting at
$115/month
- One or two page sites: no build fee.
- Bigger sites: a flat build fee, quoted up front before any work starts.
- Month to month. Cancel with 30 days notice.
Hosting, security, updates and support are part of the monthly price. Prices are in Canadian dollars.
Get my free previewHow it works
Photos from your phone are fine. Walk around the shop, take a dozen pictures and send them over.
Tell us about your shop
Fill out the short form or call us. Tell us what you sell, your hours and where you are, and send a few photos of the shop.
Free preview within 48 hours
We build a working preview of your site. You see it before you pay anything.
Changes until you're happy
Tell us what to change: wording, photos, colours, layout. We keep adjusting until it looks right to you.
Live in about a week
Once you approve it, we put the site live on your own domain, usually in about a week.
Recent work
Shelby Windows & Doors has a showroom in the GTA. Their site shows off the product range and makes booking a showroom visit easy.
Common questions
Can I sell products on the site?
Our standard sites are showcase sites. If you want online checkout, we quote that separately, and if a dedicated store platform suits you better, we'll say so.
Do I need to photograph every product?
No. A showcase site works with photos of the shop, your categories and a few featured pieces. You can swap in new arrivals over time.
Can you post our holiday hours and sales?
Yes. Send them to us and we'll update the site. Minor text and photo changes are included.
We already have a following on Instagram. What does a website add?
It shows up when people search for a shop like yours nearby, and it holds the details Instagram is bad at, like hours, directions and your return policy.
Can you link to our existing online store?
Yes. If you already sell on another platform, we add a Shop Online link to the menu and your product sections.
See your shop's site before you pay for it
Tell us what you sell and send a few photos. We'll build a free preview within 48 hours.